Outbound Lead Generation
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Based on your Ideal Customer Profile (ICP) and the size of your Total Addressable Market (TAM), we will determine the most effective outbound strategy for your sales process. It is not necessary to limit ourselves to a single approach. If your market size allows us to send up to 1,000 cold emails per day and your ICP consists of LinkedIn users, we can implement all three outreach strategies.
As the sales process progresses, as you will see in the last part of our Sales Framework – Data-Driven Optimization, we will evaluate the Cost Per Acquisition (CPA) for each outbound channel to identify which strategy delivers the best results for your business.
Note: even if a prospect does not respond to a cold email, there is still a possibility they may visit your website to learn more about your company. If this occurs, they will be “cookied,” allowing us to identify them and collect their data using the RB2B tool.
This approach is most effective when your business model meets the following criteria: (1) Your Ideal Customer Profile (ICP) belongs to a category with a large Total Addressable Market (TAM); (2) The sales process is relatively simple (either the product is already familiar to the market or requires minimal explanation to convey the pain-solution fit); and (3) The average sales ticket is low. This approach represents a "high-volume" strategy, as it allows us to send up to 1,000 emails per day.
This strategy is suitable for scenarios requiring an Account-Based Marketing (ABM) approach, typically when: (1) Your ICP represents a highly specific niche with a small TAM; (2) You have a complex sales process, and (3) The average sales ticket is high. This strategy is classified as "low-volume" due to LinkedIn's restrictions. Sending automated messages in large quantities on LinkedIn is not feasible, as it poses a risk of being flagged or banned by the platform.
This strategy can complement either of the above approaches, particularly if your ICP has a strong presence on LinkedIn. We have to keep in mind that, sometimes, our prospects may not open or receive cold emails but are active on LinkedIn. This is a “mid-volume” strategy. Despite adhering to the same LinkedIn restrictions, we will leverage a tool that allows us to auto-rotate LinkedIn senders: connect multiple LinkedIn accounts and automatically rotate message sending between them.
