Inbound Lead Generation
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Since we will already be creating sales assets for outbound campaigns, these can also serve as lead magnets for inbound efforts. Additionally, we can develop paid advertisements to drive traffic to the corresponding landing pages. Essentially, we will have two primary methods for generating inbound leads: through form submissions on your website and by utilizing scraping techniques to gather data from individuals who have visited your site or interacted with your content on LinkedIn.
The subsequent step involves implementing a Clay webhook to capture data from all inbound leads generated via LinkedIn, website scraping, or landing page form submissions in real-time. As soon as a lead completes a form submission, their details will be instantly transmitted to a Clay table. Once the lead is captured, we will initiate an automated lead scoring process, enrich the lead’s email and phone data, and transfer the information to the HubSpot CRM. This ensures they are seamlessly enrolled in the nurturing sequence alongside outbound leads.
For the LinkedIn channel, the goal is to enhance outbound efforts by extending reach to a wider audience. This can be achieved using both LinkedIn ad formats: LinkedIn Clickable Ads (Carousel, Image, and Text) and LinkedIn Conversational Ads, which allow us to leverage the same sales assets and copywriting developed for outbound campaigns.
For the Google Ads channel, the objective is to capture leads from individuals actively searching for your product or service, while also driving traffic to your Lead Magnet campaigns. When a user completes the form on the landing page, their information can be sent to a Clay table for data enrichment and enrollment in a nurturing sequence.
Identification of anonymous website visitors, revealing their company and contact information to help your business convert website traffic into actionable leads. We will use tools to identify individuals within US-based companies and provide their LinkedIn profiles, job titles, and email addresses.
We will leverage a social engagement tool that enables businesses to transform social media interactions into actionable sales leads. By monitoring social signals such as comments, likes, and conversations, it helps us identify potential prospects and enrich their contact information for targeted outreach.
