Marketing and
Lead Generation for the B2B SaaS Industry
We will find your clients. No matter where they are.
Your growth is what matters
With a team of dedicated experts, we apply proven growth marketing strategies and cutting-edge technology to generate a new prospecting channel for your company and attract qualified leads for your sales team. As simple as that.
No more marketing agencies that
don't understand your business
z3leads was born from a team tired of hiring agencies. We understand that marketing isn't a "one size fits all" approach, and that "B2B sales" covers way too many areas for a single agency to address all market segments effectively. With this understanding, we have concentrated on a specific niche that aligns with our expertise.
Our co-founders bring over 10 years of experience in B2B corporate sales within the technology sector. Consequently, we have crafted highly specialized outbound and inbound marketing strategies utilizing Account-Based Marketing (ABM), Marketing Automation, and Paid Media (Pay-per-Click) Campaigns to successfully generate and qualify leads with large multinational corporations. If your company fits the categories below, please reach out to us. We may be able to assist you.
(1) Technology or SaaS startups that navigate complex sales processes.
(2) Startups that sells high-ticket products, with lengthy sales funnels.
(3) Startups that target large corporations as their Ideal Customer Profile.
Services to drive your growth
B2B PROSPECTION
We understand that the Lead Generation process is not made of single strategies, but of a flow chart of interconnected marketing actions with the specific aim of "closing deals".
Therefore, we have developed three "Lead Generation Frameworks", which are sequences of inbound and outbound marketing actions based on different types of sales engagement and demand generation workflows.
B2B MARKETING
We are a comprehensive "one-stop shop" for digital marketing, which means our services extend beyond the "Lead Generation Frameworks" outlined below.
Our team of experts can develop a complete marketing strategy for you and offer a wide range of marketing services aimed at increasing your company's revenue and strengthening your market position.
Meet the 3 "Lead Generation Frameworks" of z3leads
SLG - Sales Led Growth
Demand Generation through PPC paid media (Social Media and Search Ads). When a user clicks on your ad, they should be directed to a customized Landing Page tailored specifically for that target persona. Once on the Landing Page, two scenarios can occur: if the user fills the form and clicks on your Call-to-Action (CTA), we can initiate an email automation sequence to engage and qualify the lead. However, if they visit the Landing Page without filling out the form, they should be redirected to remarketing ad campaigns to attempt re-engagement.
Furthermore, even if the lead does not convert after receiving the automated email sequence, they should not be deemed "lost" just yet. At this stage, it is essential to implement a recovery and nurturing campaign to maintain engagement, ensuring that the lead remembers our services when they need it. We have to keep in mind that they may not be ready to buy now, but they might be in the near future.
CLG - Content Led Growth
Demand generation through content marketing. It involves utilizing various types of lead magnets, such as rich content like e-books, newsletters, templates, and infographics, as well as time-specific events like courses and webinars. This framework is also applicable when the product itself is an event that requires marketing, such as a concert, conference, or trade show.
While it bears some resemblance to the SLG model, since it also employs paid media to attract new leads, it also focuses on engaging organic traffic and your existing contact base through email marketing campaigns. The email messaging strategy here is distinct, as it prioritizes building rapport, nurturing, and educating your leads before transitioning to a sales-oriented approach.
ALG - Account Led Growth
Demand generation through Account-Based Marketing. In this framework, we will identify the leading companies within your Ideal Customer Profile (ICP), pinpoint the most relevant individuals within each company (influencers and decision-makers), and reach out to them using an omnichannel strategy that leverages marketing automation and outbound tools.
The landing pages generated in this process will be tailored and personalized based on company or job role, featuring a specific call-to-action focused on scheduling meetings. To ensure multiple "touchpoints" with each lead, we will also: (1) develop "customer-match" remarketing campaigns with customized ads designed for each company; and (2) implement "conversational marketing" techniques, aiming to schedule meetings through direct engagement rather than directing leads to a landing page.
US$ 24M
Generated On Sales
US$ 2M
Invested in Paid Media
2500 +
Ads Created per Year
95% NPS
Satisfaction Score
Other z3leads marketing services
Marketing Automations
Email and LinkedIn
outbound automation
Web Design
Website and one-page
development
Visual Identity
Branding and
logo design
SEO
On-page SEO
implementation
E-mail Marketing
Newsletter and email
marketing management
Social Media
Social media
management
Content Marketing
Copywriting and
blog articles
Paid Ads Management
Social media, search ads,
and display ads
Get in touch for detailed description of our services
Approved by over 80 satisfied customers!
What our clients have to say
"Our relationship with z3leads has been very positive; it goes beyond a simple client-supplier relation. It's a real partnership. Since we began working with z3leads, they have contributed to a 35% increase in our sales."
Renato Marques
CEO @ UChat4Me.
"With z3leads, we realized that our Google Ads campaigns were lacking, since we use to direct all visitors to our main website. Once we began creating dedicated landing pages for each campaign, everything changed."
Ana Beatriz
Head of Sales @ GregHub.
"z3Leads has done an outstanding job for us. Using the ALG Framework, we were able to secure four significant contracts, including a Design Review project for an entire industrial plant in collaboration with Accenture."
Carlos Eduardo
CEO @ FormulaXR.
No matter how far, your leads will always be on our radar.
Choosing wisely isn't always a challenge.
Contact us to discover why we're your best choice.
Z3leads serves as your business partner throughout the entire journey, from lead generation to sales conversion. Our primary goal is to lower your customer acquisition costs, increase your lifetime-value, and maintain efficient and reliable sales processes.at your company.
Your data is protected with us.
© 2024 z3leads LLC. All rights reserved.
z3leads. 329 Howe St. #1651.
Vancouver, BC. V6C3N2, Canada.