Social Selling Sales Strategy
.avif)
In traditional email outreach, there is limited opportunity for social engagement. Messages must be direct and convey the value proposition within a single paragraph. In contrast, social channels such as Instagram, LinkedIn, and WhatsApp enable relationship building before introducing a sales pitch.
We apply a social selling strategy that begins with authentic interaction with the lead’s content. Initial touchpoints consist solely of genuine, positive comments on posts. Only after a minimum level of engagement is established do we introduce a sales pitch. This approach consistently generates response rates up to five times higher than traditional cold email strategies.
AI-assisted content analysis and generation of positive, relevant comments for campaign automated delivery, followed by personalized engagement for leads with neutral or positive interactions.
Delivery of a relevant sales pitch after 7 to 10 days of positive social engagement, increasing the likelihood of proposal review by up to 80% compared to pitching in the first message.
