Omnichannel Outreach
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Execution of coordinated multichannel outreach via Email and LinkedIn over an approximate 30-day period. For leads that demonstrate engagement — such as clicking email links, opening emails multiple times, or replying to messages — we also initiate outreach via WhatsApp.
Based on your Ideal Customer Profile (ICP) and the size of your Total Addressable Market (TAM), we will determine the most effective outbound strategy for your sales process. There is no need to limit ourselves to a single approach. If your market size allows us to send up to 1,000 cold emails per day and your ICP consists of LinkedIn users, we can implement all outreach strategies. As the sales process progresses, as you will see in the final stage of our Sales Framework — Data-Driven Optimization — we will evaluate the cost per acquisition (CPA) of each outbound channel to identify which strategy delivers the best results for your business.
This approach is most effective when your business model meets the following criteria: (1) Your Ideal Customer Profile (ICP) belongs to a category with a large Total Addressable Market (TAM); (2) The sales process is relatively simple (either the product is already familiar to the market or requires minimal explanation to communicate the problem-solving value); and (3) The average deal size is low. This approach represents a “high-volume” strategy, as it allows us to send up to 1,000 emails per day.
This strategy is suitable for scenarios that require an account-based marketing (ABM) approach, typically when: (1) Your ICP represents a highly specific niche with a small TAM; (2) You have a complex sales process; and (3) The average deal size is high. This strategy is classified as “low volume” due to LinkedIn’s limitations. Sending large volumes of automated messages on LinkedIn is not feasible, as it carries the risk of being flagged or banned by the platform.
Unlike WhatsApp messages used solely as follow-ups for engaged leads, this approach enables automated bulk outreach through official Meta WhatsApp marketing channels, using a fully compliant and legal method. When a lead responds to the initial message, an AI agent automatically initiates a conversation, provides company information, and focuses on converting the lead into a strategic meeting.
This is an innovative strategy developed entirely in-house and specifically designed for small business prospecting. The strategy consists of two components: identifying company owners through collaborative Instagram posts and engaging with the company or its owners using Instagram as an additional social selling touchpoint.
