Solextron
Client Summary
Solextron, a Swiss startup founded in 2019, offers an all-in-one digital platform for solar installers and EPCs. Expanding into the Brazilian market, they faced a highly competitive landscape with price-sensitive SMBs. Their primary commercial challenges included limited lead quality, inefficient CRM setup, and difficulties scaling outbound efforts to build trust around their design and monitoring digital twin platform effectively.
Our Solution
Precision Targeting & Exhaustive Market Capture
Because Solextron operates in a strict solar vertical, the Brazilian Total Addressable Market (TAM) is a finite pool of roughly 5,000 companies. To ensure exhaustive coverage, we bypassed standard filters and generated targeting lists using specific CNAE government revenue codes. Recognizing these SMBs (2-50 employees, 50k–800k BRL monthly revenue) are highly operational, we adapted our strategy. For smaller firms, reaching founders directly via automated WhatsApp cadences proved significantly more effective than email.
Multichannel Engineering & Deep Engagement
We engineered an outbound workflow targeting 1,500 leads, utilizing Deep Research for precise personalization. We segmented outreach by seniority: a Value-Offer approach for Tier 1 (C-level) and an Ask for Referral strategy for Tier 2 and Tier 3. Medium enterprises received multichannel Email, LinkedIn, and cold calls, while small businesses were engaged via an automated WhatsApp agent. For deep engagement, we leveraged premium sales assets, including a demo video and a renowned magazine article.
Campaign Results (in 90 days)
Over a 90-day execution cycle, the engineered omnichannel campaigns yielded measurable impact. Out of 1,500 contacted prospects, we achieved a 43% open rate and a solid 8.2% positive reply rate. Ultimately, the system generated 34 qualified meetings booked. Our viability analysis confirmed a highly sustainable cost-per-lead, validating the framework for continuous scaling.
