Dare
Client Summary
DARE is a Brazilian tech firm driving sustainable growth for supermarket chains through data-driven loyalty and commercial governance. Targeting regional networks with revenues exceeding R$ 20 million/month, DARE faced complex, lengthy sales cycles. Their primary challenge was a competitive market saturated with generic CRM tools, requiring an outbound process that could effectively prove ROI and penetrate the busy schedules of top-tier retail executives.
Our Solution
Overcoming Low Digital Adoption
DARE’s clients are medium-sized supermarkets billing over R$ 10 million monthly. We realized these retail owners rarely engage actively on LinkedIn. Thus, z3leads engineered a granular, multichannel cadence anchored by cold calling. Rather than casting a wide net, we constrained our focus to an exclusive list of just 100 high-potential companies over 90 days. This hyper-personalized approach prioritized direct phone conversations, cutting through digital noise to establish genuine relationships with hard-to-reach decision-makers.
Precision Targeting & Campaign Execution
Using CNAE codes, we refined the ICP and mapped TAM to build a precise list of 100 companies, identifying four Tier 1 leads per account. Applying deep research, we achieved personalization at scale across an omnichannel framework (Email, WhatsApp, and SDR-led cold calls). To drive deep engagement, we deployed a Value-Offer strategy featuring a free supermarket diagnosis. Continuous social selling, alongside rigorous viability analyses mapping CPL and CAC, ensured we optimized cadences and maintained strict performance control.
Campaign Results (in 90 days)
Within 90 days, our precise targeting of 100 accounts yielded a 35% open rate and an 18% interaction rate. The value-first engagement strategy generated a 13.7% answer rate and a 38.6% invitation acceptance rate. Ultimately, this granular campaign successfully booked 24 highly qualified meetings, significantly accelerating DARE’s revenue pipeline.
