Tuti Quanti
Client Summary
TutiQuanti offers a professional Excel plugin and REST API tailored for corporate finance, M&A, and valuation professionals. Designed to build comparable multiples in seconds, the tool eliminates manual data entry errors. As a Product-Led Growth SaaS with a low average ticket, their primary acquisition channel was inbound. However, facing growth plateaus and niche competition, the company partnered with z3leads to validate a scalable, low-touch outbound sales infrastructure.
Our Solution
Strategic Pivot: Validating Outbound for PLG
Because TutiQuanti operates on a self-service PLG model with accessible pricing, complex sales cycles involving discovery calls were financially unviable. Inbound traditionally dominates this space, yet the client sought to rigorously test outbound as an acquisition channel to validate the MVP. We architected a fully automated, high-volume prospecting machine targeting heavy Excel users within financial consultancies and corporate finance departments. The strategy bypassed traditional meeting requests entirely, focusing instead on driving frictionless product adoption and direct conversions through targeted, high-value digital touchpoints.
Precision Targeting & Campaign Engineering
Leveraging Clay and LinkedIn data, we mapped a Total Addressable Market of 20,000 finance professionals, extracting five contacts per company. We enriched this data and deployed AI-driven deep research to personalize messaging at scale for 5,000 priority leads. Executing an automated Tier 1 omnichannel cadence strictly via email, we implemented a Value-Offer strategy. Instead of pitching, we offered a free valuation template eBook, a client testimonial video, and a platform demo. Continuous A/B testing, deliverability QA, and performance dashboarding ensured campaign viability and consistent optimization.
Campaign Results (in 90 days)
The 90-day sprint successfully validated outbound as a profitable acquisition channel for this PLG model. Our precision targeting and Value-Offer approach yielded a 36% open rate and a solid 8.2% positive reply rate. Ultimately, the automated cadence drove direct conversions, securing 74 new MRR subscriptions without requiring a single sales meeting.
