Telco Web
Client Summary
Founded in 2023, Telcoweb is a Brazilian B2B managed connectivity provider specializing in SD-WAN, multi-provider management, and 4G/5G edge gateways. Serving mid-market enterprises with distributed operations, they guarantee high availability and centralized visibility. However, facing strong competition from incumbent telcos, Telcoweb struggled with long RFP-oriented sales cycles, complex integrations, and the need to build brand authority to effectively scale their multi-site connectivity solutions nationwide.
Our Solution
Niche-Specific Micro-Campaigns
Telcoweb operates in a highly pulverized market, serving distributed operations ranging from hospitals to gas stations requiring absolute internet stability. Because this is a complex sale with a medium ticket size, we determined that traditional cold calling would yield a negative ROI. Instead, we architected a fully automated outbound infrastructure driven by niche-specific micro-campaigns. By isolating distinct verticals, we deployed highly tailored sales pitches for each segment, ensuring high relevance and operational efficiency without the overhead of manual dialing.
Precision Targeting & Deep Engagement
We mapped a Total Addressable Market of 30,000 companies using CNAE data, Google Maps scraping, and Clay. Targeting segments from software factories to banks, we engaged 3,254 leads across 11-50 employee SMBs up to enterprises like Sicredi. Extracting Tier 1 (C-level) and Tier 2 (Managers) personas, we executed AI-driven deep research for personalization at scale. Our omnichannel approach leveraged 100% automated cadences, integrating social selling and an "Ask for Referral" strategy. Delivering technical articles and engineered sales assets, we continuously optimized CPL and CAC metrics.
Campaign Results (in 90 days)
Operating within our 90-day optimization sprint, the engineered outbound infrastructure delivered robust engagement metrics. Our niche-driven micro-campaigns achieved a 42% open rate and a solid 5.3% positive reply rate without relying on cold calls. Ultimately, this scalable approach successfully generated 48 qualified mid-market leads directly into Telcoweb’s active sales pipeline.
