Necto Systems
Client Summary
Necto Systems is a boutique software development firm specializing in complex process digitization, GIS, and data pipelines. Offering "audit-proof" open-source solutions, they traditionally relied heavily on inbound marketing and referrals. To validate new technological spinoffs and expand globally, Necto needed to test a scalable outbound engine. Their primary challenge was reaching highly specific accounts without diluting their senior team’s focus or extending already lengthy B2B decision cycles
Our Solution
Global Expansion Driven by Tech Stack Intent
While Necto’s core inbound engine targeted horizontal domestic markets, this outbound project was engineered for global validation. We focused on worldwide enterprises prioritizing system security to test new product spinoffs. Leveraging intent-based signals, we built precision lists using BuiltWith and PredictLeads to map specific tech stacks. By understanding their existing infrastructure, we crafted highly directional campaigns that spoke directly to their architectural vulnerabilities and compliance gaps, ensuring our messaging resonated with exact technological needs.
Precision Targeting and Deep Engagement
We mapped 70,000 global companies across agribusiness, logistics, and compliance sectors, refining our outreach to 1,954 high-priority leads. Targeting Tier 2 middle management, we enriched contact data via Clay and applied deep research to extract personalized company insights. Our fully automated, bi-channel strategy utilized Email and LinkedIn for social selling and an "Ask for Referral" approach. To drive deep engagement, we deployed a Value-Offer strategy, offering a free software architecture diagnostic, a digital security ebook, and client testimonial videos, effectively bypassing traditional cold pitches and optimizing our CAC.
Campaign Results (in 90 days)
Within the first 90-day sprint, our engineered go-to-market infrastructure delivered immediate, measurable impact. The intent-driven multichannel campaigns achieved a strong 36% open rate and a 7.4% positive reply rate. Ultimately, we secured 55 highly qualified leads in the pipeline and successfully booked 13 strategic meetings, validating their new spinoff offerings globally.
