Focus MI
Client Summary
Focus MI Consulting is an agribusiness market research boutique providing tailored intelligence and go-to-market support across South America. With a lean team, their growth faced severe bottlenecks. Sales were entirely founder-led, constrained by prolonged sales cycles and global competition. Lacking dedicated SDRs, they struggled to scale outreach. They needed a highly specialized outbound infrastructure to predictably penetrate complex, enterprise-level accounts without increasing internal headcount.
Our Solution
An Ultra Personalized (and Manual) Approach
Operating in highly verticalized niches like large-animal vaccines and chemical defensives, Focus MI faced a very small Total Addressable Market (TAM). Their target lists rarely exceeded 100 companies, making standard automated cadences entirely ineffective. To solve this, z3leads engineered an ultra-personalized, low-volume approach targeting just 50 premium accounts per month. Since the firm lacked dedicated SDRs, we designed the workflow specifically for the partners to execute. We prioritized deep, manual touchpoints, heavily emphasizing strategic cold calling over generic messaging to build immediate trust with senior executives.
Precision Targeting & Campaign Engineering
Utilizing CNAE codes and Clay, we mapped 224 chemical defensive and 318 animal health companies, from SMEs to giants like Sumitomo. Through waterfall enrichment and AI deep research, we pinpointed two leads per account, segmenting them into Tier 1 (C-level) and Tier 2. Tier 1 received multichannel cadences (email, LinkedIn, WhatsApp, cold calls), while corporate targets got ultra-customized messaging. Driving deep engagement, our Value-Offer strategy bypassed standard pitches to deliver free qualitative data samples. Continuous performance control validated CAC and ensured data integrity for the founders.
Campaign Results (in 90 days)
Within 90 days of deploying this highly targeted infrastructure, the partners successfully engaged 126 strategic leads. The bespoke Value-Offer approach generated a 57% open rate and a robust 15.4% reply rate. Ultimately, this precision go-to-market engineering yielded a 9% SQL conversion rate, securing 7 high-value meetings with enterprise decision-makers.
