Industry 4.0 and XR
XRProj
XRProj offers a no-code immersive platform for Industry 4.0, enabling automated CAD-to-VR conversions for training and digital twins.
01 / Commercial context and challenge
The operation’s starting point.
Despite validating its technology with Embraer and Nestlé, scaling the business remained a challenge.
- Exceptionally long enterprise sales cycles.
- Dependence on a cultural shift toward adopting XR hardware.
- Multiple C-level decision-makers.
- A lean internal team facing outbound prospecting efficiency constraints.
02 / The z3leads strategy
Our solution.
Dual-Track Corporate Prospecting
As a high-tech startup focused on large multinational manufacturers in aerospace, medical, and food and beverage, XRProj required a sophisticated outbound approach. Because it sells complex, high-ticket solutions to engineering executives, we designed a dual-track strategy.
- Key enterprise accounts: an intensive, high-touch multichannel cadence, including targeted cold calls and WhatsApp.
- Horizontal scalability: automated, highly personalized email and LinkedIn workflows to capture market demand efficiently.
Market Mapping and Campaign Engineering
Mapping a market of 8,000 large industrial companies, we used Clay and Deep Research for data enrichment. We initiated contact with 545 highly qualified leads, roughly three per account.
- Tier 1 executives: personalized multichannel engagement, including calls and WhatsApp.
- Tier 2 influencers: automated referral-request sequences.
- Through social selling and a value-offer strategy, we presented a two-minute institutional video, customer testimonials, and exclusive access to the platform demonstration.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We combined dual-track corporate prospecting and precision targeting to expand market coverage without losing the context of each priority account.
A strategy designed for this commercial context.