Finance and valuation
Tuti Quanti
A professional Excel plugin and REST API for corporate finance, M&A, and valuation professionals.
01 / Commercial context and challenge
The operation’s starting point.
In a lower-ticket PLG model, Tuti Quanti wanted to validate outbound as an acquisition channel without relying on long sales cycles and discovery calls.
- A self-service model with a low average ticket.
- A growth plateau in a competitive niche.
- A need to test outbound without introducing financially unviable sales meetings.
02 / The z3leads strategy
Our solution.
ICP and segmentation
We targeted heavy Excel users in financial consultancies and corporate finance departments.
Data and enrichment
With Clay and LinkedIn data, we enriched contacts and applied research to personalize at scale.
Value offer
The approach prioritized valuable digital assets and product demonstration rather than traditional meeting requests.
Optimization
Message, deliverability, and performance testing guided campaign cycles.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We structured an automated prospecting engine for 5,000 priority leads within a market of 20,000 finance professionals. The email campaign prioritized direct product adoption through value assets and a platform demonstration.
A strategy designed for this commercial context.