B2B connectivity
Telco Web
A Brazilian managed connectivity provider specializing in SD-WAN, multi-provider management, and edge gateways.
01 / Commercial context and challenge
The operation’s starting point.
In a competitive market with complex sales, Telco Web needed to build authority and reach distributed operations without increasing prospecting overhead.
- Long, RFP-oriented cycles and complex integrations.
- Competition from incumbent telecom operators.
- A fragmented market across verticals with distinct needs.
02 / The z3leads strategy
Our solution.
Vertical segmentation
We isolated verticals with distributed operations to create more relevant outreach for each context.
Data and research
CNAE, Google Maps, and Clay supported list building and decision-maker enrichment.
Deep engagement
Technical articles and commercial assets supported a social selling and referral strategy.
Continuous optimization
The multichannel cadence was monitored and adjusted throughout the sprint.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We mapped 30,000 companies and engaged 3,254 leads through niche-specific micro-campaigns. CNAE, Google Maps, Clay, and deep research supported automated cadences, social selling, and referral requests without relying on cold calls.
A strategy designed for this commercial context.