Solar energy
Solextron
A Swiss startup offering an all-in-one digital platform for solar installers and EPCs.
01 / Commercial context and challenge
The operation’s starting point.
While expanding into Brazil, Solextron faced a competitive, price-sensitive market with limited lead quality, inefficient CRM setup, and difficulty building trust in its design and monitoring platform.
- A finite vertical market of roughly 5,000 companies nationwide.
- Operational, price-sensitive SMBs.
- A need to adapt channels to company size.
02 / The z3leads strategy
Our solution.
Exhaustive coverage and precision targeting
Specific CNAE codes guided list building to cover the Brazilian solar market consistently.
- Prioritization of companies with 2 to 50 employees and monthly revenue between BRL 50,000 and BRL 800,000.
- Direct outreach to founders of smaller firms through automated WhatsApp cadences.
Multichannel engineering and engagement
We designed a workflow for 1,500 leads, using Deep Research and distinct approaches by seniority and account size.
- A Value-Offer for Tier 1 and referral requests for Tier 2 and Tier 3.
- Email, LinkedIn, and cold calls for mid-sized firms; automated WhatsApp for smaller firms.
- A demonstration video and magazine article as supporting assets.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We structured Brazilian solar-market coverage through CNAE lists, deep research, and an operation involving 1,500 leads. Seniority and account size determined the mix of WhatsApp, email, LinkedIn, calls, and commercial assets.
A strategy designed for this commercial context.