B2B software
Necto Systems
A boutique software development company focused on complex process digitization, GIS, and data pipelines.
01 / Commercial context and challenge
The operation’s starting point.
Necto Systems relied on inbound and referrals. To validate new spin-offs and expand globally, it needed to reach highly specific accounts without diluting its senior team or extending already long B2B cycles.
- Long B2B decision cycles and highly customized solutions.
- A need to reach enterprise accounts with specific technology signals.
- Spin-off validation without overloading the senior team.
02 / The z3leads strategy
Our solution.
ICP and segmentation
We prioritized multinationals in agribusiness, logistics, and compliance using technologies aligned with the new offers.
Data and signals
BuiltWith and PredictLeads helped map technology stacks and create context for outreach.
Personalization and channels
With Clay enrichment and account research, we structured an automated email and LinkedIn cadence.
Value offer
Social selling and a referral approach supported more relevant conversations with middle management.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We mapped a market of 70,000 companies and initiated contact with 1,954 leads. The operation combined technology signals, data enrichment, account research, social selling, and email and LinkedIn cadences.
A strategy designed for this commercial context.