Education technology
FormulaXR
An educational platform for interactive virtual content and 3D virtual laboratories.
01 / Commercial context and challenge
The operation’s starting point.
Still in product development, FormulaXR needed to build partnerships with Brazilian universities to secure resources and content for the platform.
- A product in development that depended on university partnerships.
- Decision-makers distributed across public and private institutions.
- A need to validate the proposition with Engineering programs.
02 / The z3leads strategy
Our solution.
ICP and segmentation
An official university database was enriched to identify institutions with Engineering programs and their decision-makers.
Data and enrichment
Public sources, websites, and LinkedIn complemented the context of each institution and contact.
Channels
Priority contacts received personalized cold calls; others entered a cold-email and referral cadence.
Value offer
A platform video, nurturing materials, and the creation of a virtual lab helped demonstrate value.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We started with the official MEC database to map more than 200 universities with Engineering programs. Clay, public sources, websites, and LinkedIn enriched decision-maker data, while calls, email, and referral requests supported the demonstration and virtual-lab offer.
A strategy designed for this commercial context.