Market research
Focus MI
An agribusiness market-research boutique providing tailored intelligence and go-to-market support across South America.
01 / Commercial context and challenge
The operation’s starting point.
With founder-led sales, long cycles, and a highly specific enterprise-account market, Focus MI needed to scale outreach without a dedicated SDR team.
- Founder-led sales without dedicated SDRs.
- Long sales cycles and global competition.
- A small, highly specific enterprise market.
02 / The z3leads strategy
Our solution.
Priority account focus
The operation focused on a small set of premium accounts per month rather than a volume cadence.
Data and research
CNAE, Clay, waterfall enrichment, and deep research identified decision-makers in vertical niches.
Channels and execution
The approach combined email, LinkedIn, WhatsApp, and cold calls in a workflow partners could execute.
Value offer
The conversation was supported by a value offer suited to senior executives.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We designed a manual, highly personalized operation for roughly 50 premium accounts per month. CNAE, Clay, waterfall enrichment, and deep research organized outreach across email, LinkedIn, WhatsApp, and calls, executed directly by the partners.
A strategy designed for this commercial context.