Retail technology
DARE
A Brazilian technology company supporting supermarket networks with data-driven loyalty and commercial governance.
01 / Commercial context and challenge
The operation’s starting point.
DARE served regional networks through complex, long cycles in a market saturated with generic CRM tools and decision-makers who are hard to reach digitally.
- Long enterprise cycles and multiple decision-makers.
- Low digital adoption among regional retail decision-makers.
- A need to stand apart from generic CRM tools.
02 / The z3leads strategy
Our solution.
ICP and focus
We refined the ICP and focused the operation on a restricted list of high-potential supermarkets.
Appropriate channels
Cold calls played a central role, supported by email, WhatsApp, and ongoing social selling.
Personalization
Deep research helped adapt commercial context for each account and decision-maker.
Value offer
A supermarket diagnostic supported a value-led engagement approach.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We focused the sprint on 100 high-potential companies, identifying up to four Tier 1 decision-makers per account. Targeted cold calls, email, WhatsApp, social selling, and a free supermarket diagnostic formed the multichannel cadence.
A strategy designed for this commercial context.