Physiotherapy education
Physio Zentrum
A Campinas-based continuing-education center for neuromusculoskeletal physiotherapy.
01 / Commercial context and challenge
The operation’s starting point.
Physio Zentrum needed to expand beyond local, in-person formats, differentiate in a competitive market, and structure a more predictable prospecting operation.
- Dependence on in-person formats and limited geographic reach.
- Intense competition for cohorts and professional attention.
- No predictable outbound structure.
02 / The z3leads strategy
Our solution.
ICP and local coverage
Segmentation focused on local clinics and professionals, using data extracted from local businesses.
Contact channel
The strategy shifted initial contact to WhatsApp, which better matched the audience’s digital behavior.
Qualification
Structured messages and conversational agents supported initial qualification before the commercial handoff.
Value offer
Course schedules and other content assets supported the conversation before the offer.
03 / Results in 90 days
Results in 90 days
Indicators recorded for this specific project, with no promise of future performance.
z3leads
The z3leads contribution to the project.
We mapped 30,000 regional clinics and identified roughly two partners per company. Google Maps, WhatsApp, Meta APIs, and conversational agents structured initial qualification and the sales handoff, supported by early-bird discounts, testimonials, and a course calendar.
A strategy designed for this commercial context.